The Boston Celtics have officially partnered with Blitzy, a Cambridge-area autonomous software development platform. This multi-faceted deal was announced by the team and will see Blitzy serve as the presenting partner for the Boston Celtics Shamrock Foundation Tip-Off Gala this season.
Blitzy's role extends beyond a simple sponsorship. The company will host various hospitality experiences throughout the 2026-27 NBA regular season. A key component is a new digital content series focused on the theme of "building and playing in Boston." This initiative aims to connect Blitzy with the city's enterprise, technology, and startup communities. The Celtics' Chief Partnership Officer, Ted Dalton, highlighted the alignment. "Blitzy’s commitment to innovation and the Greater Boston community makes them a natural fit for the Celtics," Dalton said.
This partnership links one of sports' most storied franchises with a fast-growing player in AI-driven software. It represents a strategic move to deepen the team's roots in Boston's tech ecosystem. The support for the Shamrock Foundation's annual gala is a direct boost for the organization's charitable work across New England. Dalton emphasized this point, noting Blitzy's backing will help "advance the Shamrock Foundation’s work." For fans tracking the team's performance, this off-court news complements a successful stretch on it. You can review the team's upcoming schedule on our schedule page.
Brian Elliott, Blitzy's CEO and cofounder, framed the partnership through a competitive lens. "A championship mindset is core to who we are at Blitzy," Elliott offered. He explained that his company competes against large incumbents daily, requiring an intense work ethic. Elliott sees the Celtics as the ideal partner to tell their story. "We're building a generational company here in Boston, and partnering with a generational franchise like the Celtics is the perfect way to tell that story," he stated.
The announcement comes during a period of high performance for the Celtics. Partnering with an innovative local company like Blitzy shows a forward-looking vision that matches their ambitions on the hardwood. The collaboration is set to unfold alongside the team's pursuit of excellence in the NBA.
